Case Study - Croatian National Tourist Board
AVIAREPS UK was reappointed twice, continues to provide unrivalled PR services, and garnering recognition in the travel media industry since 2021.
Results:
- Total PR value and reach are measured in billions: PR value stands at €1.9 billion, boasting a reach of 71.4 billion readers and audiences.
- 14 press releases resulting in 42 pieces of coverage
- 4 interviews with high dignitaries and senior management
- 14 individual press trips generating 18 pieces of Tier 1 media coverage, including 2 cover stories in the Times and Financial Times
- Press trip coverage in the national UK media resulted in meaningful ROI: PR value over € 6.6 million and 241 million online, print & broadcast audiences.
- 8 media networking events in London and Glasgow, generating hundreds of attendees, including 2 media events hosted in the iconic venues such as the private member’s Queen’s Club.
- 2 episodes aired on the national channel ITV in prime time
- 4 Wanderlust Reader Awards: Croatia proclaimed second most desirable country in Europe, ahead of France, Spain and Greece, while Croatian islands, city of Dubrovnik, and the island of Hvar also won silver, bronze and 5th position.