China Airlines is the national carrier of Taiwan, ROC, operating flights from London Heathrow nonstop to Taipei, Taiwan the hub, 5 times weekly during summer and 4 times weekly during the winter schedule. Corporate and VFR traffic to Taiwan is the key focus along with ‘The kangaroo route’, down to Australia and New Zealand. A full-service carrier using Airbus A350-XWB from London to Taiwan and Oceania. China Airlines flies to 160 destinations across 29 Countries; Asia, North America, Oceania and Europe. AVIAREPS UK has represented China Airlines since 2017.

AVIAREPS UK offer China Airlines a dedicated Reservations and Ticketing staff with a dedicated Sales team and marketing support.

Results:

• 2023 ticketed sales +155% up on 2019. Expanded Australasia traffic vie TPE through key AUS specialists. Average SLF on the route – 90%.
• China Airlines operations upgraded from 4 weekly to LGW to 5 weekly to LHR
• Established strong relationship with key partners to OCE, through collaborative with Tourism Australia and the Taiwan Tourist Board. A strong focus on the CI service in Premium cabins (Business and Premium Economy) taking the average ticket value from POS TO +15%.
• Increased brand awareness and sales ability through product knowledge using AVIAREPS CRM and distribution database. Targeted representation of CI at PATA, Travel Bulletin and key agent conferences across the UK has contributed to sales growth through a wider distribution channel. Close relationship with Taiwan Tourism has led to successful FAM trips & joint participation in trade fairs.